contributing team:
Graphic design - carol lin
copy writing - melissa Karlin
Packaging Engineer - Cole Fenton
lightyear influencer kit
Designed to showcase Mattel's product line for the theatre release of Disney Pixar's film, Lightyear. The strategic packout and design of this kit encourages interactivity and storytelling for the consumer. When you receive your Star Command issued kit, you are greeted with your cadet instructions and find your branded USB, instructional QR code, cadet badge, and confidential assignment folder along the control panel. As you remove your laser saber, it reveals the top secret enemy profile folder, allowing you to embark on your fight against emperor zurg. to infinity and beyond, space ranger.
