It all started with an RV...

It was our fresh take, blue sky idea, on a retail bundle pack. It had become standard within the toy aisle to house bundle packs in a big square box to communicate value, but not anymore. Dreaming of what we would love to have on our own collector shelves, we made a highly detailed and irregular shaped package to push the bounds of creativity and enhance the essence of an important movie moment. The licensers, retailers, and most importantly, the Consumers loved it - allowing us to set a new standard, one of storytelling and world building. This would be the first of many we would make in the following seasons.