Over 3.8 million views of unboxing on youtube!
contributing team:
Graphic design - Deborah Ava & krizia carungcong
copy writing - melissa Karlin
Packaging Engineer - Cole Fenton
in preparation for the theatrical release of toy story 4, we designed a promotional package to showcase Mattel's core figure line as well as our minis. using inspiration from the films various locations, we decided to highlight the fun and attractive color pallet of the carnival scenes and thus created a carnival in a box! Revealed once 'unpacked' from bonnie's backpack, it comes Fully equipped with a skee ball game and prize wall with custom branded balls, an internal ball return, and velcro fasteners for the prizes, this is guaranteed to bring the fun time and time again.