Lightyear Influencer Kit

Designed to showcase Mattel's product line for the theatre release of Disney Pixar's film, Lightyear. The strategic packout and design of this kit encourages interactivity and storytelling for the consumer. When you receive your Star Command issued kit, you are greeted with your cadet instructions and find your branded USB, instructional QR code, cadet badge, and confidential assignment folder along the control panel. As you remove your laser saber, it reveals the top secret enemy profile folder, allowing you to embark on your fight against emperor zurg. to infinity and beyond, space ranger.

Video and below images courtesy of Morgan McGrew (@thepixarist)

Contributing Team:

Graphic Design - Carol Lin

Copy Writing - Melissa Karlin

Packaging Engineer - Cole Fenton

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